Rolex and Porsche are “brands of yesterday”

No future as statute symbols: The classic luxury brands have now crossed their zenith. In China, on the other hand, you can still enjoy Porsche and Co.

Porsche drivers must be strong in the future. Because they are out. Of yesterday. Boring. At least, Klaus-Dieter Koch, the owner of Brand Brand: Trust.

“The classic luxury cars are no longer among the relevant status symbols,” is the latest study “New Luxury and Brands Reloaded”, for the Koch 1500 better earners from the upper income quarters in Germany, Austria, Switzerland, the USA and China Has questioned

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It is true that brands such as Porsche, Ferrari, Bentley and Rolls Royce are impressive. “However, they are only a little attractive,” the study says. “They can be seen as brands of yesterday, which have exceeded their zenith and have no future.”
In China it must be fast and loud

In China alone, the car is still popular. In the People’s Republic, however, the understanding of luxury is clearly different from that in Europe or the USA. “In China you want to show what you have,” said expert Koch. Fast, extroverted and loud.

In Europe and America, on the other hand, the majority of the top earners also consider intangible things as a luxury, such as a longer time-out. The reason for this is the prosperity that has prevailed for decades.

Against this background, it is easier to focus on immaterial luxury, “explains Koch. In China, on the other hand, the period of prosperity only begins. “That is why the old luxury features play an important role, provocative and delimitation.”

Rolex and Porsche are “brands of yesterday”
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No future as statute symbols: The classic luxury brands have now crossed their zenith. In China, on the other hand, you can still enjoy Porsche and Co.

Porsche drivers must be strong in the future. Because they are out. Of yesterday. Boring. At least, Klaus-Dieter Koch, the owner of Brand Brand: Trust.
replica watches
“The classic luxury cars are no longer among the relevant status symbols,” is the latest study “New Luxury and Brands Reloaded”, for the Koch 1500 better earners from the upper income quarters in Germany, Austria, Switzerland, the USA and China Has questioned.

Luxury brands such as Rolex and Porsche have soon gone missing, says a study

It is true that brands such as Porsche, Ferrari, Bentley and Rolls Royce are impressive. “However, they are only a little attractive,” the study says. “They can be seen as brands of yesterday, which have exceeded their zenith and have no future.”
In China it must be fast and loud

In China alone, the car is still popular. In the People’s Republic, however, the understanding of luxury is clearly different from that in Europe or the USA. “In China you want to show what you have,” said expert Koch. Fast, extroverted and loud.
fake watches
In Europe and America, on the other hand, the majority of the top earners also consider intangible things as a luxury, such as a longer time-out. The reason for this is the prosperity that has prevailed for decades.

Against this background, it is easier to focus on immaterial luxury, “explains Koch. In China, on the other hand, the period of prosperity only begins. “That is why the old luxury features play an important role, provocative and delimitation.”
Also Rolex and Cartier statues symbols of yesterday

This is also known by the manufacturers of luxury goods that will meet at Baselworld these days, the world’s most important trade fair for watches and jewelery. Accordingly, the temptation to align product development with the booming Chinese luxury market is correspondingly great, says Koch.

Because the Brand: Trust survey among the well-off consumers sees not only the Automarken offside. In Europe and America, Rolex, Armani, Cartier, Hermès, Louis Vuitton, Bulgari and Prada are also seen as names and thus statuesymbols of yesterday.

Although a watch brand like Rolex is known worldwide as no second. But only in China is Rolex still considered desirable, reports study initiator Koch.

“The better-off earners in Germany, Austria and Switzerland prefer not so fast-paced timepiece statements.” Their wristwatches are currently mainly watches from IWC and Lange & Söhne or the small manufactories Chronoswiss and Patek Philippe.

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